I’ve been watching a lot of the Olympics, and even with the TiVo, there are a few ads I haven’t been able to avoid. The first defines the type of ad I would like to ban, because it is a crime against nostalgia:
Yes, that’s a collection of recreations of iconic scenes from "The Breakfast Club." I have a hard time describing the visceral loathing I feel for this ad. Marie and I used to have this movie memorized, but the target market for this ad probably hasn’t heard the words, "So it’s sorta social: demented and sad, but social. Right?" So the target market probably just thinks this is a bunch of kids doing dopey things to the accompaniment of a moldy oldie. Good one.
Contrast that with the United Airlines ads called "Sea Orchestra" and ‘Heart" (memo to United – let people embed your video). I’ve actually stopped ba-booping through blocks of Olympic ads and rewound to watch these. They’re original and actually relate to the thing being advertised, and I hate to say it, but these advertisements are entertaining.
Which is more than I can say for the continued harping on the Chinese gymnastics age scandal. Al Trautwig made a particularly ugly comment the other evening, snidely inviting the viewers to judge for themselves as to whether some of the Chinese gymnasts looked old enough. Excuse me? This isn’t "America’s Top Sports Scandal." If the Chinese cheated, it’s not going to be voted on via telephone by the US viewing public. The only thing this does is make Al Trautwig look like a first-class wart.